Your 4K e‑commerce film team.Your whole range. In days.
Cinematic product films for e-commerce brands and national retailers, at speed and scale - made from the stills you already have. For your product pages and social. One film, three formats, no shoot.
From just £55 a film · 10-15 secondsOne multi-purpose film, three files, all for one price - includes 9:16, 4:5 and 1:1. Use it on your product pages, in your social, in emails and on your homepage. Delivered in 1080p as standard, up to 4K.
Reel Engine is our own production system: twenty years of directing, lighting and camera craft, built into an engine that films a whole catalogue in hours. We run it on the most advanced video technology there is, and we don't share how. Nobody else has it. Nobody else can run it. Send us your Shopify or WooCommerce address and we do the rest - totally hands-off for you.
IN
Your catalogue
Web address, Shopify or WooCommerce feed, or your own photographs
01
Intake
Every product and photo pulled from your store
02
Match
Product type, best photos, right treatment
03
Direct
Shot list, look and camera, per product
04
Produce
Film-quality video at catalogue speed
05
Edit
Cut shot by shot, paced to the product
06
Grade
Colour graded to your brand's look
07
Check
A person approves colour, fabric and detail
OUT
9:164:51:1
Three formats
Reframed shot by shot, ready to publish
Cycle time: days, not months
reel-engine · demo runRUNNING
Products loaded0
Films directed0
Files delivered0
Your time0 min
Shoot days0
Turnaround-
Made for your product pages
One film. Everywhere you sell.
The same film that runs in your ads goes straight onto your product page, where shoppers decide. They see it in a real room, at its real size, with the detail up close, the things a still photo can't show.
01
First in the galleryA 4:5 or 1:1 loop as the first thing a shopper sees on the page.
02
Detail a photo can't showDrape, weight, texture and hardware in close-up, from every angle.
03
Clean masters, fast to loadNo text or watermarks, and short enough to loop silently on the page.
yourbrand.com
YOURBRAND
THE AUTUMN EDITLight, in motionShop lighting
yourbrand.com/products/bobbin-table-lamp
▶ FILM · 4:5 LOOP
YOURBRAND
Bobbin table lamp
£245.00
SMALLLARGE
ADD TO BAG
yourbrand···
View shop ›
yourbrand The Bobbin lamp, in a real room.
@yourbrandthe lamp everyone asks about
Bobbin table lamp£245.00 · Free delivery
Buy
marketplace
VIDEO
Bobbin Table Lamp, Hand-Turned Wood, Small
★★★★★ 1,284 ratings£245.00FREE delivery ThursdayAdd to basketBuy now
Yourbrand <hello@yourbrand.com>New in: the Bobbin lamp, in motion
YOURBRAND
NEW IN
Meet the Bobbin lamp
Shop now
16:9 · brand filmsA full-width homepage banner with your brand film, for launches, drops and new collections.
How we work with you
An extension of your team.
We work as an extension of your team. You send the catalogue, we send back finished films for every product page and ad, in every format, month after month. No briefs to write, no shoots to book, no headcount.
No hires a full production team, on call
No briefs your look is set once
Every month new stock in, new films out
Engine specification
Built for scale
Reel Engine is the production engine we built. It reads your live catalogue, recognises every product, writes a shot list for each one, then directs, edits and grades it in your chosen look and reframes it for every format. So a range of 500 is as straightforward as a range of 5, and your films arrive in days, not months.
Days, not monthsA whole range turned around without a single shoot day.
1 to 1,000+Products per project. The engine scales, the quality doesn't drop.
20+ typesProduct types recognised automatically, each with its own shot plan: fashion, footwear, jewellery, watches, beauty, drinks, food, home, lighting, tech, sport and golf.
2-4 daysTurnaround from your approval. 48 hours on our Performance plan, for launches that can't wait.
Selected work
Made from your catalogue feed
Product page films · from £55 at volume
One film. Three files.
Every product page film is 10 to 15 seconds with a full edit, delivered in three formats for your product pages and social, all for one price. Each one is reframed shot by shot so the product and the face stay in frame.
9:16Reels, Stories and TikTok, organic and paid
4:5Meta and Instagram feed ads
1:1Feed ads, carousels, marketplaces and product grids
16:9Banners, homepage heroes and YouTube - optional extra
Created from three reference images→ One film → three files
yourbrand The Spotted cardigan, in motion. Mohair, hand-finished. more
Spotted cardigan · £120
anotheraccount
4:5 · Meta feed ads
SAFE ZONE
@yourbrand · Sponsored
9:16 · TikTok, Reels, Stories
Paid social ads
Built for Meta and TikTok ads
Every film is cut for paid social from the first frame, so your team can launch it straight into Meta and TikTok campaigns.
01
Stops the scroll in the first secondEvery film opens on movement and texture, never a static title card.
02
Framed around the platform buttonsThe product and face sit inside each platform's safe zone, clear of captions, buttons and the shop bar.
03
Space for your copyThe final beat leaves clean space for your offer or headline, added in Ads Manager.
04
Sound on, no licensingReal sound design with no music, so there's nothing to clear and nothing to be muted.
05
Fresh creative, every monthTest ten products instead of one hero, and replace tired ads before performance drops.
Custom films · pre-visualisation
Proof before production.
Send us the designs for your next drop. We put them on the right cast, in the right place, and film the launch before the range exists. Run the ads, open pre-orders, and let the numbers decide what goes into production.
IN
Your idea
A sketch, a flat, a render or a mood board
01
Design
Your design made real: fabric, colour, fit and trims
02
Cast
Models chosen for your customer, cast to your brief
03
Set
Studio or location, graded to your brand
04
Direct
Shot list, camera and edit, signed off as key frames
05
Film
Every piece on film, in motion, in days
OUT
9:164:51:1
Launch kit
Films, cutdowns and stills, ready to sell from
No samples · No shoot days · No stock at risk
Test the market before you pay for sampling.Pre-sell the drop
In the kitCustom filmsA film for every piece in the drop, plus a range film that shows the whole collection together.
In the kitSocial adsEvery custom film framed for Meta and TikTok, so you can see which piece your customers want before you make it.
In the kitPre-order pageLoops and stills for your product pages, so the drop can go live the day the films land.
In the kitLookbook stillsFrames pulled from the films for email, wholesale decks and your social grid.
Beyond the catalogue
The Director's Cut.
Brand films, directed1-minute brand film · from £2,000
Every camera move and shot concept from twenty years of directing is programmed into our engine. Dolly rounds, slider pans, macro rack focus, crash zooms, orbits, the lot. Every film carries the look of a real cinema camera - the colour science of an ARRI Alexa or a RED, anamorphic and vintage prime lenses, and the grain and colour of classic 35mm film stocks. You choose the location, the cast and the shots, and we direct a campaign film around your product. Length, cast and scale are set by your brief, from one product to a whole range in one film. The kind of film that used to need a crew, a location and a five-figure budget.
Location studio, street or a set built for you
Casting models chosen for who buys from you
Camera every move, lens and film stock
Frames approve the stills, then we film
Source reference One product image. The brand film below was directed from it.
16:9Campaign · rooftop, golden hour9:16Social cut
Built for speed
We do the hard work
We built our own production technology to work at catalogue scale. There is nothing for your team to prepare, send or chase.
Step 1
Send your store address
Give us your Shopify or WooCommerce web address and we pull your products and photography straight from your store. No image folders, no uploads. Or export your catalogue as a CSV.
Step 2
Choose your look
A clean studio, your own brand set, or one of our cinematic locations. Or a signature look built only for you.
Step 3
Approve and run
Every film is checked by a person for true colour, fabric and detail, then delivered in three formats, ready to publish.
Timecode
Shot
Camera
Speed
00:00 - 00:02
Extreme close-up. Linen weave, low sun raking across the surface
Macro, focus resolving
Deep slow motion
00:02 - 00:03.5
A cobbled mews in morning sun, the whole look in frame
Wide, handheld glide
Real time
00:03.5 - 00:08
The model turns, the shirt catching the light, eyes off-lens
Medium, slow push in
Real time
00:08 - 00:12.5
Fingertips brush the placket, stitching sharp
Macro, lateral drift
Deep slow motion
00:12.5 - 00:15
Final beat. The full outfit, clean space above for your copy
Wide, settling
Real time
Start here
See it first
Judge the quality on your own products before you commit. Every film delivered in 1080p as standard, up to 4K. All prices in GBP, excluding VAT.
Spec pack
Free
2 films of your bestsellers, 10 seconds each
Each cut in 9:16, 4:5 and 1:1 - 6 ready-to-run files 9:16 · 4:5 · 1:1
Made before we talk, no commitment
Pilot · minimum orderLaunch price
£1,050
was £1,500£70 per film
15 product page films across your range
Up to three looks, so you can see what suits your brand
A planning call before we start
45 ready-to-run files 9:16 · 4:5 · 1:1
Fully credited against a monthly plan booked within 30 days
Your existing range
Run the numbers
A one-off project to bring your whole back catalogue to life. Slide to the size of your range - the more products, the lower the price per film. Minimum order 15 films.
30products
Films30
Ready-to-run files90
Price per film£70
Project total£2,100
Launch prices. Extra colourways of the same product from £25 each. One-off project, excluding VAT.
Monthly plans
New products, every month
For new launches, seasonal drops and a steady flow of fresh ad creative. The more you commit, the less each film costs.
StarterLaunch price
£1,050/ month
was £1,500£70 per film
15 product page films
45 ready-to-run files a month 9:16 · 4:5 · 1:1
GrowthLaunch price
£1,800/ month
was £2,500£60 per film
30 product page films
1 range film: several products in one edit
93 ready-to-run files a month 9:16 · 4:5 · 1:1
Performance · most popularLaunch price
£3,300/ month
was £4,500£55 per film
60 product page films
2 range films
1 custom film: a new design on film before you make it
A custom location made for your brand
48-hour turnaround
Monthly review: what's selling, what to film next
189 ready-to-run files a month 9:16 · 4:5 · 1:1
DedicatedLaunch price
£4,750/ month
was £6,500Your own film team, on hand
A dedicated operator on your brand every week
Same-day turnaround for launches, drops and sales
Product films, ad variants and social cuts as you need them - no fixed film count
Every film ready to run 9:16 · 4:5 · 1:1
A signature look built only for your brand
Weekly call and a shared channel with your team
Monthly review: what's selling, what to film next
Fair use - priced for brands who need fresh creative every week
Per-film prices count product page films only - range and custom films come on top. Three-month minimum. Brand films start at £2,000 for a 1-minute film; longer films and pre-launch films are quoted per brief, with 15% off for plan clients. Launch prices hold for your first three months, then move to the standard price shown struck through.
Free spec films
Send us your store. Get six films free.
Give us your Shopify or WooCommerce web address and your email, and pick a time to talk. Before the call we'll make two 10-second films of your bestsellers, each cut in 9:16, 4:5 and 1:1 - six ready-to-run files for Meta, TikTok and your product pages. The files are on us - yours to keep and use, whether we work together or not.
